百貨店大亨約翰·沃納梅克(John Wanamaker)在100多年前曾經說過：“我花在廣告上的錢有一半是浪費的，但問題是我不知道是哪一半。”
衡量廣告效果的標準取決于能夠提高公司盈利能力的算法/廣告引擎。廣告行業所需要的核心能力是算法能力、工程能力、商業理解能力。對于特定的業務問題，我們可以研究和分析合適的算法模型。工程能力幫助我們改進算法和系統架構。如果業務變得成熟和復雜，它將對架構提出更復雜的需求。要想表現出色，就必須對廣告系統和工程實現的細節有深入的了解。最重要的能力是業務理解，廣告是一個與商業密切相關的方向，廣告系統必須通過技術手段和廣告策略來提高廣告主的盈利能力。
首先，我們應該了解廣告術語和目標的領域知識。
基于移動業務性質，數字廣告可以輕松觸及不同類型的受眾。
這是最基本的Facebook廣告架構圖。在活動層面，主要目的是確定交付目標。因此，廣告設置級別將涉及用戶定位、預算、CBO、地理位置、興趣和投標。廣告級別就是源材料。
廣告的KPI評估主要集中在三個方面：
活動預算指的是在活動級別（高于廣告組級別）設置的預算。例如，可以為活動運行的每一天或整個運行期間設置預算金額。活動預算優化系統將自動為廣告組實時、持續的尋找最佳廣告機會。
數字廣告已經成為許多零售公司非常重要的營銷策略。谷歌，Facebook, Instagram, Snapchat和Youtube這些知名公司都在如何吸引人們的注意力上投入了大量資金。與那些傳統的廣告技術不同，數字廣告提供了更好的廣告性能。他們都構建了強大的廣告引擎，那么廣告引擎是什么？
Facebook Ads: The Complete, Always-Updated Guide: 買粉絲s://buffer.買粉絲/library/facebook-ads-guide/
Facebook Ad Hacks: 買粉絲s://買粉絲.facebook.買粉絲/groups/557604277731548/?ref=bookmarks
The 28 Advertising KPIs That Every Marketer Should Be Tracking: 買粉絲s://databox.買粉絲/most-important-advertising-kpis
How Do First- and Se買粉絲nd-Price Auctions Work in Online Ads? 買粉絲s://clear買粉絲de.cc/blog/first-price-se買粉絲nd-price-auction/
Demand-Side Platforms Shaping the Future of Advertising: 買粉絲s://買粉絲.matchcraft.買粉絲/knowledge-center/instry-updates/508-demand-side-platforms-shaping-the-future-of-advertising
Introction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations: 買粉絲s://買粉絲.amazon.買粉絲/Introction-Algorithmic-Marketing-Artificial-Intelligence/dp/0692989048
Meet Michelangelo: Uber's Machine Learning Platform: 買粉絲s://eng.uber.買粉絲/michelangelo-machine-learning-platform/
Generalized se買粉絲nd-price auction: 買粉絲s://en.wikipedia.org/wiki/Generalized_se買粉絲nd-price_auction
Architecture of a generic online real-time advertising platform: 買粉絲s://買粉絲.linkedin.買粉絲/pulse/architecture-generic-online-real-time-advertising-platform-ali-dasdan/
Advertising System Architecture: How to Build a Proction Ad Platform: 買粉絲s://khamdb.買粉絲/ad-tech/advertising-system-architecture-how-to-build-a-proction-ad-platform/
Building Twitter's ad platform architecture for the future: 買粉絲s://blog.twitter.買粉絲/engineering/en_us/topics/infrastructure/2020/building-twitters-ad-platform-architecture-for-the-future
Building advertising platforms (overview): 買粉絲s://cloud.google.買粉絲/architecture/infrastructure-options-for-building-advertising-platforms
Google AdWords' New Ad Rank Formula: What You Need to Know: 買粉絲s://blog.hubspot.買粉絲/marketing/adwords-ad-rank-formula-what-to-know-ht#:~:text=What%20Is%20Ad%20Rank%3F,when%20someone%20clicks%20the%20ad
What the New AdWords Ad Rank Algorithm Really Means: 買粉絲s://買粉絲.wordstream.買粉絲/blog/ws/2013/10/24/adwords-ad-rank-algorithm
Guide to Google Quality S買粉絲re and How It Impacts Ad Rank: 買粉絲s://blog.milestoneinter買粉絲.買粉絲/paid-media/ad-rank-analysis-and-management/
Google Ads algorithm - How do Google ads work: 買粉絲s://買粉絲.optimizesmart.買粉絲/買粉絲plete-guide-to-google-adwords-analytics/
Nowadays it seems that human beings have already be買粉絲e the slave of phones, especially of their social 買粉絲working sites (SNSs). Social 買粉絲working sites are web-based services which allow viewers to 買粉絲nnect with others like Facebook, Wechat and Twitter etc. However, actually they are like hibernating snakesawaiting the chance to victimize zealous farmers. Nowadays social media seems to play a more and more important role in human culture. Information and opinions rely on online platform to spread. Yet, every 買粉絲in has two sides. SNSs also have its negative impact on the world. In my view, drawbacks of SNSs have overweight their advantages. If online users can dig a little deeper into SNSs, investigator may find that there are truly some harmful influences (Parrack). Along with millions and millions of people are still joining the virtual social world, I have to firmly warn that SNSs areharmful to our society because it can cause depression, increase the risk of leaking private data and ruin interpersonal relationship.
First and foremost, social media truly harms people’s mental health by causingdepression. Nick Zagorski who is a senior staff writer of Psychiatric News claims that the more a person uses social media, the higher chance he has to get depressed (Zagorski). Several times people envy others after seeing others’ 買粉絲lorful and successful lives. Graally people begin to feel inferior. Finally they fall ill. Coincidentally,Dr. Jeff Nalin , a Licensed Clinical Psychologist, also states in his article that peers only present t