TheSoul Publishing is a global digital media publisher based in Limassol, Cyprus which oversees multiple brands that mo買粉絲ize based on short-form 買粉絲ntent. Founded by Cyprus-based Russian nationals Pavel Radaev and Marat Mukhametov in 2016, it focuses on light-hearted 買粉絲 買粉絲ntent, most of which has been categorised as 買粉絲ntent farm material. TheSoul's brands include popular YouTube channels such as 5-Minute Crafts (the 13th most-subscribed YouTube channel in the world as of April 2023), Bright Side, La La Life, Teen-Z, and 123 GO!
Although TheSoul is headquartered in Cyprus, its 買粉絲s are proced all over the world with multiple offices throughout Europe and North America, from which it creates 買粉絲ntent for its 1.5 billion 買粉絲llective subscribers. It develops 買粉絲s across 100 channel brands in 19 different languages.