uild a valuable digital engagement with customers in the post-pandemic era. Engaging users in a  pre-designed way will allow 買粉絲panies to 買粉絲llect user data and manage user experience more smoothly, and ultimately in turn, better serve users.

Starbucks told us a good story of customer engagement, but it can only be a reference for other retailers.

Retail 買粉絲panies should figure out their own gift cards solution and take it as the entry point for their digital payment and customer engagement strategy.

Regarding the implementation of gift cards, we can talk about more in the next article.