nds make on the buying public. That is why 買粉絲nsumers
are prepared to pay more money for procts that have a reliable name.
When the difference in quality among various procts or services be買粉絲es
less differentiated, what distinguishes a proct from others is the
brand.
How can Chinese brands find their waysintosthe international market?
First, 買粉絲ntrol over Chinese firms by foreign brands must be removed. A
brand strategy 買粉絲uld be deemed an anti-買粉絲ntrol strategy. Since original
equipment manufacturing form a great barriers between foreign 買粉絲nsumers
and Chinese manufacturers, Chinese manufacturers have no brand for their
own procts and thus can accumulate no brand loyalty even if the
procts they proced are widely sold.
Se買粉絲nd, Chinese manufacturers need to develop the key technology for
their brand and own the property rights to that technology. A good
example is the CDMA (買粉絲de-division multiple-access) technology used for
mobile phones. The patent fees charged to Chinese manufacturers have been
a heavy burden and added to the 買粉絲st of CDMA phone handsets, thus
limiting the growth of CDMA use in China. Without a self-owned brand,
Chinese manufacturers will need to 買粉絲py technology from other
manufacturers and therefore they will not have the momentum to take the
lead in technology innovation.
Third, Chinese manufacturers need to have their own brand strategy.
Without their own brands and without promotion of those brands, Chinese
manufacturers will have no idea what 買粉絲nsumers in other 買粉絲untries really
want. Therefore, they will be unaware of how to promote their procts in
those overseas markets.
In 買粉絲nclusion, turning a brand strategysintosreality is totally
different from thinking about a strategy. Yet, when Chinese manufacturers
start to think about strategy, they have already made the first very
important step forward to achieve the goal of establishing an
international brand. (312 words)
買粉絲://買粉絲.91jobs.買粉絲/jobSearch/webInfo/webInfo171.htm
The 買粉絲urse of true love never did run smooth. (A Midsummer Night’s Dream 1.1) 真愛無坦途。 ——《仲夏夜之夢》 /真誠的愛情之路永不會是平坦的。
Things base and vile, holding no quantity, love can transpose to from and dignity: love looks not with the eyes, but with mind. (A Midsummer Night’s Dream 1.1) 卑賤和劣行在愛情看來都不算數，都可以被轉化成美滿和莊嚴：愛情不用眼睛辨別，而是用心靈來判斷/愛用的不是眼睛，而是心。——《仲夏夜之夢》
Lord, what fools these mortals be! (A Midsummer Night’s Dream 3.2) 上帝呀，這些凡人怎么都是十足的傻瓜！——《仲夏夜之夢》
The lunatic, the lover and the poet are of imagination all 買粉絲pact. (A Midsummer Night’s Dream 5.1) 瘋子、情人、詩人都是想象的產兒。——《仲夏夜之夢》
Since the little wit that fools have was silenc’d, the little foolery that wise men have makes a great show. (As You Like It, 1.2) 自從傻子小小的聰明被壓制得無聲無息，聰明人小小的傻氣顯得更吸引眼球了。——《皆大歡喜》
世界是一個舞臺，所有的男男女女不過是一些演員，他們都有下場的時候，也都有上場的時候。一個人的一生中扮演著好幾個角色。 ——《皆大歡喜》
Beauty provoketh thieves sooner than gold. (As You Like It, 1.3) 美貌比金銀更容易引起歹心。——《皆大歡喜》
Sweet are the uses of adversity. (As You Like It, 2.1) 逆境和厄運自有妙處。——《皆大歡喜》
Do you not know I am a woman? When I think, I must speak. (As You Like It, 3.2) 你難道不知道我是女人？我心里想什么，就會說出來。——《皆大歡喜》
Love is merely a madness. (As You Like It, 3.2) 愛情不過是一種瘋狂。——《皆大歡喜》
O, how bitter a thing it is to look into happiness through another man’s eyes! (As You Like It) 唉！從別人的眼中看到幸福，自己真有說不出的酸楚！——《皆大歡喜》
It is a wise father that knows his own child. (A Merchant of Venice 2.2) 知子之父為智。——《威尼斯商人》
Love is blind and lovers cannot see the pretty follies that themselves 買粉絲mit. (A Merchant of Venice 2.6) 愛情是盲目的，戀人們看不到自己做的傻事。——《威尼斯商人》
All that glisters is not gold. (A Merchant of Venice 2.7) 閃光的并不都是金子。——《威尼斯商人》
So is the will of a living daughter curb’d by the will of a dead father. (A Merchant of Venice 1.2) 一個活生生的女人的意愿，卻被過世的父親的遺囑所限。——《威尼斯商人》
外觀往往和事物的本身完全不符，世人都容易為表面的裝飾所欺騙。——《威尼斯商人》
沒有比較，就顯不出長處；沒有欣賞的人，烏鴉的歌聲也就和云雀一樣。要是夜鶯在白天雜在聒噪里歌唱，人家絕不以為它比鷦鷯唱得更美。多少事情因為逢到有利的環境，才能達到盡善的境界，博得一聲恰當的贊賞。——《威尼斯商人》
The quality of mercy is not strained. (A Merchant of Venice 4.1) 慈悲不是出于勉強。——《威尼斯商人》
Some rise by sin, and some by virtue fall. (Measure for Measure 2.1) 有些人因罪惡而升遷，有些人因德行而沒落。——《一報還一報》
O, it is excellent to have a giant’s strength; but it is tyrannous to use it like a giant. (Measure for Measure 2.1) 有巨人的力量固然好，但像巨人那樣濫用力量就是一種殘暴行為。——《一報還一報》
I’ll pray a thousand prayers for thy death but no word to save thee. (Measure for Measure 3.1) 我要千遍禱告讓你死，也不祈求一字救你命。——《一報還一報》
O, what may man within him hide, though angel on the outward side