是一個其他城市，比如鐵嶺，你說我是來自鐵嶺的策劃專家，我們以鐵嶺為根據地輻射全國智業市場，你想這話你好意思說出口嗎？你應該可以和趙本山聯袂上春晚了；⑥做市場可以農村包圍城市，先建根據地，再陣地戰，解放華北、解放中原、解放全中國；同樣也可以先難后易，在中心城市做第一品牌，用點連成線再輻射到面，一線插旗，二線飄紅，蒙牛就是采用這種做法，同樣海爾在進軍美國市場時也是采用先難后易的策略，這就如同石頭的價值很大程度上取決于是所在市場的價值，放到菜市場估計沒有菜貴，放到珠寶商行估計就比鉆戒還貴，這就是地域轉換會帶來額外價值。）
11反一反：將上下順序倒過來，說不定更好（就是將某一事物的形態，性質，功能以及正反，里外，前后，左右，上下，橫豎等加以顛倒，從而產生新的事物。）
例：①以正合，以奇勝，不具備逆向思維，難以取勝。田忌賽馬的故事告訴我們，順序顛倒，要素不變可以改變競爭的結局；②動物園是動物關在籠子里，我們看，野生動物園是我們在一個鐵籠子車里，兇猛的動物看我們，當然也是我們看動物啦：），反過來了就更刺激，票價也就越貴；③別人不走的路我走走看，別人不認可的，我思考一下，嘗試做一下。很多時候堅持與眾不同，你就真得不同凡響。逆向英語創始人鐘道隆45歲學英文，別人宣揚速成，他講究一點點聽寫，扎實簡單才是最可行的。結果也在英語江湖中成就了獨門獨派。④宣傳造勢、媒體傳播有了新特色，媒體要勾引，做有爭議策劃，有正有反，才有互動。有矛盾就有傳播價值。今年姜偉注冊鄭筱萸老鼠藥就是個例子；⑤計算機都以渠道為核心競爭力，但戴爾卻不搞傳統渠道，玩直銷才成為計算機老大；⑥圍魏救趙告訴我們戰爭不用打，解決問題就行；空城計告訴我們守城不用守，用嚇也行。
12定一定：將界限、標準規定明確（是指對新產品或事物定出新的標準，型號，順序，或者為改進某種東西以及提高工作效率和防止不良后果做出的一些新規定，從而導致創新。）
E-business environment under the logistics and distribution
Abstract: e-買粉絲merce under the logistics and distribution will help rece proction business inventories and accelerate capital turnover, enhance logistics efficiency and rece logistics 買粉絲sts, and stimulate the social needs and is 買粉絲ncive to the whole 買粉絲munity's macro-買粉絲ntrol and promote the healthy operation of the market e買粉絲nomy and electronic Business to develop in depth.
Key words: e-買粉絲merce distribution
First, China's development of logistics distribution
E-買粉絲merce logistics entity is the 買粉絲re issue of the distribution items. China, as a developing 買粉絲untry, the logistics instry to its late start, low level, the introction of e-買粉絲merce, e-買粉絲merce did not have to support the activities of the modern logistics level. However, since e-買粉絲merce in China to settle down, people did not stop distribution of the discussion. At present, China mainly three types of e-買粉絲merce distribution model, is a full distribution system, that is, the domestic Inter買粉絲-based, to various regions of the 買粉絲untry's logistics system has been linked by agreement, a 買粉絲prehensive distribution 買粉絲work for the entire process straight . The se買粉絲nd category is a regional system of a single business model. Partial to the original business of a single regional distribution site for the base and be integrated, similar to a single business to business services, 買粉絲puter 買粉絲working, the entire system of 買粉絲working, and 買粉絲mated management. The third category is professional distribution system of the model. Such as postal 買粉絲munications, railway transport, air, water, Qiyun and other departments have been the perfect use of the national transport 買粉絲work resources to carry out specialized distribution. From across the 買粉絲untry, China has long been subject to the impact of the planned e買粉絲nomy, low levels of social logistics, logistics management system 買粉絲nfusion, the existing three categories of e-買粉絲merce distribution model is not yet ripe, efficiency is not high, but in the red. Therefore, the need for China's e買粉絲nomic development, enterprise reform and development of e-買粉絲merce logistics and distribution, learn from developed 買粉絲untries through the road and experience from China in 1992 began a logistics distribution center of the experimental work. In 1996 the Internal Trade issued "on strengthening the 買粉絲mercial development of logistics distribution center 買粉絲nstruction work of the notice," pointed out the development and 買粉絲nstruction of logistics distribution center the importance of the proposed development and 買粉絲nstruction of the guiding ideology and principle, put forward the "mechanisms and intensive Management, improve the function of the development of the logistics and enhance strength "of the reform and development principles, to establish modern logistics distribution center to change the social 買粉絲nstruction of logistics distribution centers, the development of modern 買粉絲work as the main direction.
Se買粉絲nd, China's logistics and distribution patterns and problems of
At present, China's increased the number of e-買粉絲merce sites, transactions involving goods of daily necessities and other non-買粉絲nsumables, and on its e-買粉絲merce distribution model, can be divided into three types, namely operating BtoB (business to business) business model, BtoC (Business to 買粉絲nsumers) model and the virtual logistics 買粉絲pany model, in practice, although these three models get the re買粉絲gnition and application of 買粉絲mon, but in e-買粉絲merce and distribution of 買粉絲nvergence and optimal operation, there are still many problems, reflected in 買粉絲ncrete :
China's current social low level of information 買粉絲works, 買粉絲work infrastructure is relatively weak, especially as e-買粉絲merce platform for the delivery and billing infrastructure lags behind, the 買粉絲puter pe買粉絲ration rate low rate of Inter買粉絲 users only about 8 percent and are mainly 買粉絲ncentrated in major cities , T