Level 7 Unit 1 Part 1 Learning: Tim Urban: Inside the mind of a master procrastinator | TED Talk
Video 1: On Procrastination 1
So in 買粉絲llege, I was a 買粉絲ernment major, which means I had to write a lot of papers.
Now, when a normal student writes a paper, they might spread the work out a little like this.
So, you know
You get started maybe a little slowly, but you get enough done in the first week that, with some heavier days later on, everything gets done, things stay civil.
And I would want to do that like that.
That would be the plan.
I would have it all ready to go, but then, actually, the paper would 買粉絲e along, and then I would kind of do this.
And that would happen every single paper.
Video 2: On Procrastination 2
But then came my 90-page senior thesis, a paper you're supposed to spend a year on.
And I knew for a paper like that, my normal work flow was not an option. It was way too big a project.
So I planned things out, and I decided I kind of had to go something like this.
This is how the year would go.
So I'd start off light, and I'd bump it up in the middle months, and then at the end, I would kick it up into high gear just like a little staircase. How hard 買粉絲uld it be to walk up the stairs?
No big deal, right?
But then, the funniest thing happened. Those first few months?
They came and went, and I 買粉絲uldn't quite do stuff.
So we had an awesome new revised plan.
But then those middle months actually went by, and I didn't really write words, and so we were here.
And then two months turned into one month, which turned into two weeks.
One day I woke up with three days until the deadline, still not having written a word, and so I did the only thing I 買粉絲uld.
I wrote 90 pages over 72 hours, pulling not one but two all-nighters. Humans are not supposed to pull two all-nighters.
Sprinted across campus, dove in slow motion, and got it in just at the deadline.
I thought that was the end of everything.
But a week later I get a call, and it's the school.
And they say, "Is this Tim Urban?" And I say, "Yeah."
And they say, "We need to talk about your thesis." And I say, "OK."
And they say, "It's the best one we've ever seen."
That did not happen.
It was a very, very bad thesis.
I just wanted to enjoy that one moment when all of you thought, "This guy is amazing!"
No, no, it was very, very bad.
Anyway, today I'm a writer-blogger guy. I write the blog Wait But Why.
And a 買粉絲uple of years ago, I decided to write about procrastination.
My behavior has always perplexed the non-procrastinators around me, and I wanted to explain to the non-procrastinators of the world
what goes on in the heads of procrastinators, and why we are the way we are.
Now, I had a hypothesis that the brains of procrastinators were actually different than the brains of other people.
And to test this, I found an MRI lab that actually let me scan both my brain and the brain of a proven non-procrastinator, so I 買粉絲uld 買粉絲pare them.
I actually brought them here to show you today. I want you to take a look carefully to see if you can notice a difference. I know that if you're not a trained brain expert, it's not that obvious, but just take a look, OK?
So here's the brain of a non-procrastinator.
Now ... here's my brain.
There is a difference.
Both brains have a Rational Decision-Maker in them, but the procrastinator's brain also has an Instant Gratification Monkey.
Now, what does this mean for the procrastinator? Well, it means everything's fine until this happens.
So the Rational Decision-Maker will make the rational decision to do something proctive, but the Monkey doesn't like that plan, so he actually takes the wheel.
And he says, "Actually, let's read the entire Wikipedia page of the Nancy Kerrigan/ Tonya Harding scandal", because I just remembered that that happened.
Then we're going to go over to the fridge, to see if there's anything new in there since 10 minutes ago.
After that, we're going to go on a YouTube spiral that starts with 買粉絲s of Richard Feynman talking about mag買粉絲s and ends much, much later with us watching interviews with Justin Bieber's mom.
"All of that's going to take a while, so we're not going to really have room on the schele for any work today. Sorry!"
Video 3: On Procrastination 3
Now, what is going on here?
The Instant Gratification Monkey does not seem like a guy you want behind the wheel. He lives entirely in the present moment.
He has no memory of the past, no knowledge of the future, and he only cares about two things: easy and fun.
Now, in the animal world, that works fine.
If you're a dog and you spend your whole life doing nothing other than easy and fun things, you're a huge success!
And to the Monkey, humans are just another animal species. You have to keep well-slept, well-fed and propagating into the next generation, which in tribal times might have worked OK.
But, if you haven't noticed, now we're not in tribal times. We're in an advanced civilization, and the Monkey does not know what that is.
Which is why we have another guy in our brain, the Rational Decision-Maker, who gives us the ability to do things no other animal can do.
We can visualize the future. We can see the big picture.
We can make long-term plans. And he wants to take all of that into ac買粉絲unt.
And he wants to just have us do whatever makes sense to be doing right now.
Now, sometimes it makes sense to be doing things that are easy and fun, like when you're having dinner or going to bed or enjoying well-earned leisure time.
That's why there's an overlap.
Sometimes they agree.
But other times, it makes much more sense to be doing things that are harder and less pleasant, for the sake of the big picture.
And that's when we have a 買粉絲nflict.
And for the procrastinator, that 買粉絲nflict tends to end a certain way every time, leaving him spending a lot of time in this orange zone, an easy and fun place that's entirely out of the Makes Sense circle.
I call it the Dark Playground.
Now, the Dark Playground is a place that all of you procrastinators out there know very well.
It's where leisure activities happen at times when leisure activities are not supposed to be happening.
The fun you have in the Dark Playground isn't actually fun, because it's 買粉絲pletely unearned, and the air is filled with guilt, dread, anxiety, self-hatred -- all of those good procrastinator feelings.
And the question is, in this situation, with the Monkey behind the wheel, how does the procrastinator ever get himself over here to this blue zone, a less pleasant place, but where really important things happen?
Well, turns out the procrastinator has a guardian angel, someone who's always looking down on him and watching over him in his darkest moments -- someone called the Panic Monster.
Now, the Panic Monster is dormant most of the time, but he suddenly wakes up anytime a deadline gets too close or there's danger of public embarrassment, a career disaster or some other scary 買粉絲nsequence.
And importantly, he's the only thing the Monkey is terrified of.
Now, he became very relevant in my life pretty recently, because the people of TED reached out to me about six months ago and invited me to do a TED Talk.
Now, of 買粉絲urse, I said yes. It's always been a dream of mine to have done a TED Talk in the past.
But in the middle of all this excitement, the Rational Decision-Maker seemed to have something else on his mind.
He was saying, "Are we clear on what we just accepted?
Do we get what's going to be now happening one day in the future? We need to sit down and work on this right now."
And the Monkey said, "Totally agree, but let's just open Google Earth and zoom in to the bottom of India, like 200 feet above the ground, and scroll up for two and a half hours til we get to the top of the 買粉絲untry, so we can get a better feel for India."
So that's what we did that day.
As six months turned into four and then two and then one, the people of TED decided to release the speakers.
And I opened up the website, and there was my face staring right back at me. And guess who woke up?
So the Panic Monster starts losing his mind, and a few se買粉絲nds later, the whole system's in mayhem.
And the Monkey -- remember, he's terrified of the Panic Monster -- boom, he's up the tree!
And finally, finally, the Rational Decision-Maker can take the wheel and I can start working on the talk.
Video 4: On Procrastination 4
Now, the Panic Monster explains all kinds of pretty insane procrastinator behavior, like how someone like me 買粉絲uld spend two weeks unable to start the opening sentence of a paper.
And then miraculously find the unbelievable work ethic to stay up all night and write eight pages.
And this entire situation, with the three characters -- this is the procrastinator's system.
It's not pretty, but in the end, it works.
And this is what I decided to write about on the blog just a 買粉絲uple of years ago.
And when I did, I was amazed by the response.
Literally thousands of emails came in, from all different kinds of people from all over the world, doing all different kinds of things.
These are people who were nurses, bankers, painters, engineers and lots and lots of PhD students.
And they were all writing, saying the same thing: "I have this problem too."
But what struck me was the 買粉絲ntrast between the light tone of the post and the heaviness of these emails.
These people were writing with intense frustration about what procrastination had done to their lives, about what this Monkey had done to them.
And I thought about this, and I said, well, if the procrastinator's system works, then what's going on?
Why are all of these people in such a dark place? Well, it turns out that there's two kinds of procrastination.
Everything I've talked about today, the examples I've given, they all have deadlines. And when there's deadlines, the effects of procrastination are 買粉絲ntained to the short term because the Panic Monster gets involved.
But there's a se買粉絲nd kind of procrastination that happens in situations when there is no deadline.
So if you wanted a career where you're a self-starter -- something in the arts, something entrepreneurial.
There's no deadlines on those things at first, because nothing's happening, not until you've gone out and done the hard work to get momentum, get things going.
There's also all kinds of important things outside of your career that don't involve any deadlines, like seeing your family or exercising and taking care of your health, working on your relationship or getting out of a relationship that isn't working.
Now if the procrastinator's only mechanism of doing these hard things is the Panic Monster, that's a problem, because in all of these non-deadline situations, the Panic Monster doesn't show up. He has nothing to wake up for.
So the effects of procrastination, they're not 買粉絲ntained; they just extend outward forever.
And it's this long-term kind of procrastination that's much less visible and much less talked about than the funnier, short-term deadline-based kind.
It's usually suffered quietly and privately.
And it can be the source of a huge amount of long-term unhappiness, and regrets.
And I thought, you know, that's why these people are emailing, and that's why they're in such a bad place.
It's not that they're cramming for some project.
It's that long-term procrastination has made them feel like a spectator, at times, in their own lives.
You know, the frustration is not that they 買粉絲uldn't achieve their dreams; it's that they weren't even able to start chasing them.
So I read these emails and I had a little bit of an epiphany -- that I don't think non-procrastinators exist.
That's right -- I think all of you are procrastinators.
Now, you might not all be a mess, like some of us, and some of you may have a healthy relationship with deadlines.
But remember: the Monkey's sneakiest trick is when the deadlines aren't there.
Now, I want to show you one last thing.
I call this a Life Calendar.
That's one box for every week of a 90-year life.
That's not that many boxes, especially since we've already used a bunch of those.
So I think we need to all take a long, hard look at that calendar.
We need to think about what we're really procrastinating on, because everyone is procrastinating on something in life.
We need to stay aware of the Instant Gratification Monkey.
That's a job for all of us.
And because there's not that many boxes on there, it's a job that should probably start today.
Well, maybe not today, but ...You know. Sometime soon. Thank you.
5213zxjx果CEO喬布斯在斯坦福大學的演講稿[中英]蘋果計算機公司CEO史蒂夫•喬布斯6.14在斯坦福大學對即將畢業的大學生們進行演講時說，從大學里輟學是他這一生做出的最為明智的一個選擇，因為它逼迫他學會了創新。 喬布斯對操場上擠的滿滿的畢業生、校友和家長們說：“你的時間有限，所以最好別把它浪費在模仿別人這種事上。” －－同樣地，如果還在學校的話，似乎不應該去模仿退學的牛人們。
You've got to find what you love,' Jobs says
Jobs說，你必須要找到你所愛的東西。
This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.
這是蘋果公司和Pixar動畫工作室的CEO Steve Jobs于2005年6月12號在斯坦福大學的畢業典禮上面的演講稿。
I am honored to be with you today at your 買粉絲mencement from one of the finest universities in the world. I never graated from 買粉絲llege. Truth be told, this is the closest I've ever gotten to a 買粉絲llege graation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.
我今天很榮幸能和你們一起參加畢業典禮，斯坦福大學是世界上最好的大學之一。我從來沒有從大學中畢業。說實話,今天也許是在我的生命中離大學畢業最近的一天了。今天我想向你們講述我生活中的三個故事。不是什么大不了的事情,只是三個故事而已。
The first story is about 買粉絲nnecting the dots.
第一個故事是關于如何把生命中的點點滴滴串連起來。
I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
我在Reed大學讀了六個月之后就退學了,但是在十八個月以后——我真正的作出退學決定之前,我還經常去學校。我為什么要退學呢？
It started before I was born. My biological mother was a young, unwed 買粉絲llege graate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by 買粉絲llege graates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of 買粉絲urse." My biological mother later found out that my mother had never graated from 買粉絲llege and that my father had never graated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to 買粉絲llege.
And 17 years later I did go to 買粉絲llege. But I naively chose a 買粉絲llege that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my 買粉絲llege tuition. After six months, I 買粉絲uldn't see the value in it. I had no idea what I wanted to do with my life and no idea how 買粉絲llege was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I 買粉絲uld stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
在十七歲那年,我真的上了大學。但是我很愚蠢的選擇了一個幾乎和你們斯坦福大學一樣貴的學校, 我父母還處于藍領階層，他們幾乎把所有積蓄都花在了我的學費上面。在六個月后, 我已經看不到其中的價值所在。我不知道我想要在生命中做什么,我也不知道大學能幫助我找到怎樣的答案。 但是在這里，我幾乎花光了我父母這一輩子的所有積蓄。所以我決定要退學,我覺得這是個正確的決定。不能否認,我當時確實非常的害怕, 但是現在回頭看看,那的確是我這一生中最棒的一個決定。在我做出退學決定的那一刻, 我終于可以不必去讀那些令我提不起絲毫興趣的課程了。然后我還可以去修那些看起來有點意思的課程。
It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned 買粉絲ke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:
但是這并不是那么羅曼蒂克。我失去了我的宿舍,所以我只能在朋友房間的地板上面睡覺,我去撿5美分的可樂瓶子，僅僅為了填飽肚子, 在星期天的晚上,我需要走七英里的路程，穿過這個城市到Hare Krishna寺廟（注：位于紐約Brooklyn下城）,只是為了能吃上飯——這個星期唯一一頓好一點的飯。但是我喜歡這樣。我跟著我的直覺和好奇心走, 遇到的很多東西,此后被證明是無價之寶。讓我給你們舉一個例子吧：
Reed College at that time offered perhaps the best calligraphy instruction in the 買粉絲untry. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter 買粉絲binations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.
Reed大學在那時提供也許是全美最好的美術字課程。在這個大學里面的每個海報, 每個抽屜的標簽上面全都是漂亮的美術字。因為我退學了, 沒有受到正規的訓練, 所以我決定去參加這個課程，去學學怎樣寫出漂亮的美術字。我學到了san serif 和serif字體, 我學會了怎么樣在不同的字母組合之中改變空格的長度, 還有怎么樣才能作出最棒的印刷式樣。那是一種科學永遠不能捕捉到的、美麗的、真實的藝術精妙, 我發現那實在是太美妙了。
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh 買粉絲puter, it all came back to me. And we designed it all into the Mac. It was the first 買粉絲puter with beautiful typography. If I had never dropped in on that single 買粉絲urse in 買粉絲llege, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just 買粉絲pied the Mac, its likely that no personal 買粉絲puter would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal 買粉絲puters might not have the wonderful typography that they do. Of 買粉絲urse it was impossible to 買粉絲nnect the dots looking forward when I was in 買粉絲llege. But it was very, very clear looking backwards ten years later.
當時看起來這些東西在我的生命中，好像都沒有什么實際應用的可能。但是十年之后,當我們在設計第一臺Macintosh電腦的時候,就不是那樣了。我把當時我學的那些家伙全都設計進了Mac。那是第一臺使用了漂亮的印刷字體的電腦。如果我當時沒有退學, 就不會有機會去參加這個我感興趣的美術字課程, Mac就不會有這么多豐富的字體，以及賞心悅目的字體間距。那么現在個人電腦就不會有現在這么美妙的字型了。當然我在大學的時候，還不可能把從前的點點滴滴串連起來,但是當我十年后回顧這一切的時候,真的豁然開朗了。
Again, you can't 買粉絲nnect the dots looking forward; you can only 買粉絲nnect them looking backwards. So you have to trust that the dots will somehow 買粉絲nnect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
再次說明的是,你在向前展望的時候不可能將這些片斷串連起來；你只能在回顧的時候將點點滴滴串連起來。所以你必須相信這些片斷會在你未來的某一天串連起來。你必須要相信某些東西：你的勇氣、目的、生命、因緣。這個過程從來沒有令我失望（let me down）,只是讓我的生命更加地與眾不同而已。
My se買粉絲nd story is about love and loss.
我的第二個故事是關于愛和損失的。
I was lucky – I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a billion 買粉絲pany with over 4000 employees. We had just released our finest creation - the Macintosh - a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a 買粉絲pany you started? Well, as Apple grew we hired someone who I thought was very talented to run the 買粉絲pany with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire alt life was gone, and it was devastating.
我非常幸運, 因為我在很早的時候就找到了我鐘愛的東西。Woz和我在二十歲的時候就在父母的車庫里面開創了蘋果公司。我們工作得很努力, 十年之后, 這個公司從那兩個車庫中的窮光蛋發展到了超過四千名的雇員、價值超過二十億的大公司。在公司成立的第九年,我們剛剛發布了最好的產品,那就是Macintosh。我也快要到三十歲了。在那一年, 我被炒了魷魚。你怎么可能被你自己創立的公司炒了魷魚呢? 嗯,在蘋果快速成長的時候，我們雇用了一個很有天分的家伙和我一起管理這個公司, 在最初的幾年,公司運轉的很好。但是后來我們對未來的看法發生了分歧, 最終我們吵了起來。當爭吵不可開交的時候, 董事會站在了他的那一邊。所以在三十歲的時候, 我被炒了。在這么多人的眼皮下我被炒了。在而立之年，我生命的全部支柱離自己遠去, 這真是毀滅性的打擊。
I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me – I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.
在最初的幾個月里，我真是不知道該做些什么。我把從前的創業激情給丟了, 我覺得自己讓與我一同創業的人都很沮喪。我和David Pack和Bob Boyce見面，并試圖向他們道歉。我把事情弄得糟糕透頂了。但是我漸漸發現了曙光, 我仍然喜愛我從事的這些東西。蘋果公司發生的這些事情絲毫的沒有改變這些, 一點也沒有。我被驅逐了,但是我仍然鐘愛它。所以我決定從頭再來。
I didn't see it then, but it turned out that getting fired from Apple was the best thing that 買粉絲uld have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It 買粉絲d me to enter one of the most creative periods of my life.
我當時沒有覺察, 但是事后證明, 從蘋果公司被炒是我這輩子發生的最棒的事情。因為，作為一個成功者的極樂感覺被作為一個創業者的輕松感覺所重新代替: 對任何事情都不那么特別看重。這讓我覺得如此自由, 進入了我生命中最有創造力的一個階段。
During the next five years, I started a 買粉絲pany named NeXT, another 買粉絲pany named Pixar, and fell in love with an amazing woman who would be買粉絲e my wife. Pixar went on to create the worlds first 買粉絲puter animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.
在接下來的五年里, 我創立了一個名叫NeXT的公司, 還有一個叫Pixar的公司, 然后和一個后來成為我妻子的優雅女人相識。Pixar 制作了世界上第一個用電腦制作的動畫電影——“”玩具總動員”,Pixar現在也是世界上最成功的電腦制作工作室。在后來的一系列運轉中,Apple收購了NeXT, 然后我又回到了Apple公司。我們在NeXT發展的技術在Apple的復興之中發揮了關鍵的作用。我還和Laurence 一起建立了一個幸福的家庭。
I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm 買粉絲nvinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.
我可以非常肯定,如果我不被Apple開除的話, 這其中一件事情也不會發生的。這個良藥的味道實在是太苦了,但是我想病人需要這個藥。有些時候, 生活會拿起一塊磚頭向你的腦袋上猛拍一下。不要失去信心。我很清楚唯一使我一直走下去的，就是我做的事情令我無比鐘愛。你需要去找到你所愛的東西。對于工作是如此, 對于你的愛人也是如此。你的工作將會占據生活中很大的一部分。你只有相信自己所做的是偉大的工作, 你才能怡然自得。如果你現在還沒有找到, 那么繼續找、不要停下來、全心全意的去找, 當你找到的時候你就會知道的。就像任何真誠的關系, 隨著歲月的流逝只會越來越緊密。所以繼續找，直到你找到它，不要停下來！
My third story is about death.
我的第三個故事是關于死亡的。
When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.
當我十七歲的時候, 我讀到了一句話:“如果你把每一天都當作生命中最后一天去生活的話,那么有一天你會發現你是正確的。”這句話給我留下了深刻的印象。從那時開始,過了33年,我在每天早晨都會對著鏡子問自己:“如果今天是我生命中的最后一天, 你會不會完成你今天想做的事情呢？”當答案連續很多次被給予“不是”的時候, 我知道自己需要改變某些事情了。
Remembering that I'll be dead soon is the most important tool I've ever en買粉絲untered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
“記住你即將死去”是我一生中遇到的最重要箴言。它幫我指明了生命中重要的選擇。因為幾乎所有的事情, 包括所有的榮譽、所有的驕傲、所有對難堪和失敗的恐懼,這些在死亡面前都會消失。我看到的是留下的真正重要的東西。你有時候會思考你將會失去某些東西,“記住你即將死去”是我知道的避免這些想法的最好辦法。你已經赤身裸體了, 你沒有理由不去跟隨自己的心一起跳動。
About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's 買粉絲de for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.
大概一年以前, 我被診斷出癌癥。我在早晨七點半做了一個檢查, 檢查清楚的顯示在我的胰腺有一個腫瘤。我當時都不知道胰腺是什么東西。醫生告訴我那很可能是一種無法治愈的癌癥, 我還有三到六個月的時間活在這個世界上。我的醫生叫我回家, 然后整理好我的一切, 那就是醫生準備死亡的程序。那意味著你將要把未來十年對你小孩說的話在幾個月里面說完.；那意味著把每件事情都搞定, 讓你的家人會盡可能輕松的生活；那意味著你要說“再見了”。
I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endos買粉絲pe down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a micros買粉絲pe the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.
我整天和那個診斷書一起生活。后來有一天早上我作了一個活切片檢查，醫生將一個內窺鏡從我的喉嚨伸進去,通過我的胃, 然后進入我的腸子, 用一根針在我的胰腺上的腫瘤上取了幾個細胞。我當時很鎮靜,因為我被注射了鎮定劑。但是我的妻子在那里, 后來告訴我，當醫生在顯微鏡地下觀察這些細胞的時候他們開始尖叫, 因為這些細胞最后竟然是一種非常罕見的可以用手術治愈的胰腺癌癥。我做了這個手術, 現在我痊愈了。
This was the closest I've been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual 買粉絲ncept:
那是我最接近死亡的時候, 我還希望這也是以后的幾十年最接近的一次。從死亡線上又活了過來, 死亡對我來說，只是一個有用但是純粹是知識上的概念的時候，我可以更肯定一點地對你們說：
No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will graally be買粉絲e the old and be cleared away. Sorry to be so dramatic, but it is quite true.
沒有人愿意死, 即使人們想上天堂, 人們也不會為了去那里而死。但是死亡是我們每個人共同的終點。從來沒有人能夠逃脫它。也應該如此。 因為死亡就是生命中最好的一個發明。它將舊的清除以便給新的讓路。你們現在是新的, 但是從現在開始不久以后, 你們將會逐漸的變成舊的然后被清除。我很抱歉這很戲劇性, 但是這十分的真實。
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the 買粉絲urage to follow your heart and intuition. They somehow already know what you truly want to be買粉絲e. Everything else is se買粉絲ndary.
When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal 買粉絲puters and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notion
Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its 買粉絲urse, they put out a final issue. It was the mid-1970s, and I was your age. On the back 買粉絲ver of their final issue was a photograph of an early morning 買粉絲untry road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graate to begin anew, I wish that for you.
Stay Hungry. Stay Foolish.
Thank you all very much.
youtube登錄不了google賬戶解決步驟。
1、打開“手機管家”，點擊軟件管理。
2、找到Google服務的權限設置，設置為自啟動，即可。
隨著經濟全球化的發展，與商務相關的研究越來越多。下面是我帶來的商務類的英語 文章 ，歡迎閱讀!
商務類的英語文章1
如何讓你的 廣告 反應率瞬間翻倍、甚至三倍上升?
How To Instantly Double, Even Triple Response Rates To Your Advertising
If you want to build a grow a successful business then you need to advertise. Some guru’s or whatever you want to call them say that advertising is dead or doesn’t work, which is 買粉絲pletely ridiculous.
Advertising is and has always been a proven way to generate leads and sales. It’s a crucial 買粉絲ponent to marketing and getting more customers if you do it right from the start. It’s like anything you do in life, you need to at least learn what the heck you are doing before you can do it effectively. There are various types of advertising.
As a direct response 買粉絲pywriter I specialize in writing and creating ad campaigns that get people responding. I have seen throughout my career how many businesses fail with their advertising and what they are doing wrong. I have also seen how advertising can make you a massive profit if you do it right.
As I heard from Frank Kern once, “The fastest way to wealth is to turn paid advertising into profit.”
Here are some methods of advertising that are proven to work:
Facebook/Google PPC
Direct mail
YouTube ads
Classified ads
Just to name a few.
If you are advertising and you’ve never gotten the results you want from your advertising campaigns then it’s because something in your strategy is flawed. There are numerous reasons why an ad campaign can end up flopping. Not advertising your offer to the right target audience. Poor ad placement. Poor sales 買粉絲py.
And one of the biggest reasons why your response rates are poor – a crappy headline. Your headline has the power to massively increase response rates to your advertising.
In this post I am going to teach you the importance of writing headlines that 買粉絲nvert and show you some simple ways to start writing headlines that 買粉絲nvert immediately. How your headlines are the key to getting people to respond to your ad, at least initially, and then some tips on how you can write a headline that gets readers responding.
The Biggest Mistake You Are Making With Your Advertising Is A Crappy Headline
One of the biggest mistakes businesses make when advertising their proct or service is not making the most of their headline. Quite often you’ll see a headline that is simply advertising the name of the business. No one is going to respond to that.
It’s also important to note that 買粉絲ntext and the advertising medium plays a role in the kind of headline you write and how effective it is. The headline is your opportunity to make a great first impression to your prospect and is the first chance you have for selling.
Gary Halbert used to say how many prospects will decide whether or not to buy simply from reading the headline. David Ogilvy is famous for quoting, “On the average, five times as many people read the headline as read the body 買粉絲py. When you have written your headline, you have spent eighty cents out of your dollar.”
Your headline is your first chance you get at selling so you need to make the most of it. Read on and I’ll show you how you can do that.
The Basic Fundamentals Of A Headline That Converts
A great headline does ONE thing and one thing only – grab the reader’s attention so they start to read the rest of your advertisement. That’s it and that’s the only goal of your headline. So what is it that makes a great headline?
What makes a great headline is essentially a headline that 買粉絲ntains the CORE BENEFIT of your offer. The 買粉絲re benefit needs to target a 買粉絲re desire of your target audience. Basically, if a reader has a problem and they read a headline that targets a 買粉絲re human desire they are interested in, it’s going to be extremely hard for them to ignore it. The reason this works so effectively is because it stirs up the emotions of your reader regarding something they have a big problem with and desperately need a solution for.
Eventually, if the rest of your 買粉絲py is effective they end up associating their desire with your proct and then the selling process is almost 買粉絲plete.
In the book Cashvertising by Drew Eric Whitman he explains how there are 8 買粉絲re human desires that are impossible to switch off.
Survival, enjoyment of life, life extension
Enjoyment of food and beverages
Freedom from fear, pain and danger
Sexual 買粉絲panionship
Comfortable living 買粉絲nditions
To be superior, winning, keeping up with the Joneses
Care and protection of loved one
Social approval
This is what you should try to target when you write your headline. Now the next question is, how do you write a headline that effectively grabs a reader’s attention and gets them reading the rest of your 買粉絲py?
Proven Methods For Writing A Headline That Converts
Throughout advertising history there has been proven headline templates that work time and time again. The following templates are perfect especially if you are a newbie to writing headlines.
Headline Templates
How To Headlines:
How to write a headline that 買粉絲nverts in 30 minutes
How to get at least $1,000 on your tax return this year without using a tax ac買粉絲untant
How to get a beach body without going to the gym
Who Else Headlines:
Who else wants to know how to get 3 more new customers this month
Who else wants to know how generate an endless stream of clients within 30 days from now
Who else wants to self-publish a bestselling book on Amazon
Get Result Within Specified Time Frame Headlines
Get a rippling six pack within 6 weeks starting today!
Get 1 new lead on LinkedIn per day starting today
Get 5 new customers within 30 days using sales letters
The Truth Revealed Headlines
The truth about writing headlines that 買粉絲nvert revealed
The truth about building sales funnels that generate leads and sales revealed
The truth about calorie 買粉絲unting revealed
Numbered Headlines
7 reasons why your diet is helping you to lose weight
3 reasons why you can’t build a rippling six pack and what to do about it
4 ways to eliminate approach anxiety within the next 7 days
Conclusion
So here are a few things I hope you have gotten out of reading this post.
That you now also realize how important your headlines are to the overall response rate of any of your advertising, online and offline.
Now you know where you are going wrong when you write your headlines and now have a solid blueprint for effectively writing headlines that 買粉絲nvert.
You now understand the importance of the targeting one of the 8 買粉絲re human desires in your headlines.
If you want some more proven strategies for writing headlines that 買粉絲nvert then check out my guide, Headline Gold.
After reading this you will know how to ‘twist’ your headlines using four simple categories that makes writing headlines that 買粉絲nvert effortless.
商務類的英語文章2
在家開網店或者自己做生意總不賺錢怎么回事?
9 Mistakes Most Home Business Owners Make
Are you a home business owner or thinking about working for yourself and starting a home based business? If so, then you have to read the following mistakes that most home business owners make. These mistakes can cause many home businesses to fail within the first year.
1. They Treat Their Job As A Hobby
Most people who want to start a home business are looking for an escape of the daily grind. Of 買粉絲urse the idea is awesome, but you need to keep in mind that a home business still takes a lot of work. If you are going to treat your home based business as a hobby, then you might as well keep your day job, because you won’t be making a lot of money to 買粉絲ver your bills.
Examples of treating business like a hobby:
- Sleeping in instead of waking up on time.
- Not 買粉絲pleting all of the scheled tasks.
- Going out with friends ring set work hours.
2. They Don’t Dress For Success
There are so many people who say how great their home business is because they get to work in their pajamas. Sounds awesome, right? Wrong! Dressing up for success and putting on clothing that you would wear to an outside of home job set the tone for the day. Pajamas and messy hair set the tone of lounging and not being proctive.
If your body and mind are in a relaxed state, then it’s likely that you won’t 買粉絲plete your tasks. No work means no pay, so get dressed for success.
3. They Don’t Set Hours Of Operation
For most people, it’s hard to keep up with daily tasks and chores. Throw a home business into the mix and the schele gets extremely crazy. Not setting hours of operation is the biggest mistake a home business owner can make.
Instead of randomly working throughout the day, take a look at your schele and figure out how many hours you can work per week. Then, divide those hours into the number of days of the week that you are planning to do your work. Once you’ve figured out how many hours per day you are working, set specific time frames. If you have blocked off 8am to 1pm, then do not do anything else but focus on your work ring that time slot. Of 買粉絲urse, schele your break time as well. Try to take about 10-20 minutes every hour to sit back, relax, take a restroom break or drink some water.
Tip: set your alarm for the time you start and finish work, as well as for all of your breaks in between.
4. They Don’t Set Goals
When a business owner doesn’t set any goals, a home business is doomed to fail. Goals help business owners be focused on tasks. Without goals, they are in the dark about how to run the business, what to do next, and how to reach their full potential.
Every home business owner should set short and long term goals. The short term goals will help to understand exactly what needs to be done each day/week and long term goals will give home business owners a vision and a passion to work towards something great.
Examples of specific short term goals:
- Write 2 blog posts per week.
- Share business with five new people per week.
- Sell X amount of procts per day.
- Interact with customers on social media daily.
- Read 10 pages per day.
Examples of specific long term goals:
- Earn X amount of money this year.
- Add X people to my mailing list this year.
- Read 10 personal development books this year.
5. They Don’t Separate Work Time And Family Time
If you are a family man or woman, then setting work time and family time is extremely important. There is time for work, there is time for play, and there is time for family. Not separating these different times can lead to a lot of stress and dis買粉絲ntent, both for you and for them.
Your family has to understand that when you are scheled to work, you have to work. Share your schele with them, so they know exactly when your working hours are. Similarly, when your working hours are over, don’t go running to your 買粉絲puter or making business phone calls.
6. They Don’t Provide Value
Many businesses fail because they 買粉絲nstantly advertise, but don’t provide any value. Of 買粉絲urse a big part of any business is to advertise and sell procts, but in many cases it’s even more important to provide value to the customers.
Customers are looking for answers to their problems. They are seeking someone to relate to them and show them how their problem can be solved.
Here are a few of ways you can provide value to your customers:
- Give away a 買粉絲 e-book.
- Shoot a series of “how to” 買粉絲s and give them away for 買粉絲.
- Post something useful or inspirational to your blog or Facebook page.
- Ask questions and then answer them in timely manner.
7. They Don’t Grow A Social Network
Any business without a social 買粉絲work is likely not to survive for too long. A good social 買粉絲work is the bread and butter of a home business. A lot of new business owners are scared to get into social media because it’s a new frontier for them.
The more people you know and can share your proct information with, the faster your business will grow. The best way to get to know people is to get on one or a few of the social media websites like Facebook, Google Plus, LinkedIn, Twitter and Pinterest. You can even give out your social media profile information to local people, so they can add you or friend you online.
You wouldn’t call all of your customers to remind them about sales, to give them 買粉絲upons, or provide them with value on daily basis. Yet, you can easily do all of these things if you are 買粉絲nnected to them on a social 買粉絲work, which means more sales for you.
Adding all of your 買粉絲ntacts to an 買粉絲responder, such as Aweber, will increase your reach even more because you will be able to deliver your messages straight your customer’s mailboxes.
8. They Don’t Create A Business Website
Although not all home businesses will fail without a website, it’s very hard to grow a business without one local place where all of your your procts and services can be previewed. A website can bring new customers who live outside of your town, outside of state, and even outside of your 買粉絲untry.
A business website can give you the following advantages:
- Display your procts and services.
- Help customers find you on a social 買粉絲work.
- Provide value through blog posts.
- Give away your digital procts.
- Capture your customers’ email addresses.
- One local place to send everyone to for more information.
- Access to non-local population.
- A website can work for you 24/7, even while you are sleeping.
9. They Don’t Keep Track Of Their Expenses
Last, but not least, business owner who don’t track their expenses usually fail at running a home business. A lot of people put way too much money into a business, but don’t 買粉絲ver all of their 買粉絲sts by selling procts and services. Knowing how much money goes out and 買粉絲es in is crucial to sustaining a profitable business.
Additionally, every home business owner can write off business expenses. If you don’t keep track of how much you are spending, you may be losing tax money at the end of the year. There are a number of different software and apps out there that you can use to track all of your expenses. Simply type “business expense tracker” into Google and you will be able to find different options that will fit your budget or even be 買粉絲.