ot; Kaplan says||而非傳統地評價電纜公司，在所得的一些倍數，舉例來說，他們評價了以他們的安裝客戶基礎為基礎的公司," Kaplan 說. "This led to a valuation multiple based on the cable 買粉絲pany's subscribers||這導致了以電纜公司的簽署者為基礎的評價倍數."

Today's Inter買粉絲 買粉絲panies are forcing a similar revision||今天的英特網公司正在強迫相似的校訂. Since many show losses, investment bankers are focusing on revenue growth, instry leadership and projected profit potential to establish benchmarks||自從許多表演損失以后, 投資銀行業者是把重心集中在收入生長, 工業領導而且計畫了利潤潛能建立基點. "Early profitability is not the key to value in a 買粉絲pany like this," says Jerry Kennelly, CPA and CFO of Inktomi, San Mateo, California||早的收益性不是在一家像這的公司中評價的關鍵," 杰瑞狗舍說, CPA 和 Inktomi ，桑河 Mateo 的 CFO 加州. "You must look at the potential of the firm's markets and its revenue growth potential in evaluating stocks like ours||你一定在評估存貨同類我們的方面看公司的市場的潛能和它的收入生長潛能. It would be a disservice to our shareholders if we didn't make the right investments at this stage to gain important market share just for the sake of early profitability||如果我們在現階段沒有作正確的投資為了早的收益性僅僅得到重要的市場占有率，它會是對我們的股東的一個傷害."

Inktomi, founded in February 1996, builds the software infrastructure for large Inter買粉絲 portal sites||Inktomi,在 1996 年二月發現, 為大的網路入門位置建立軟件系統內各部分. The Inktomi IPO's offering price on June 10, 1998, was $18 per share, and the stock doubled to $36 on the first day||Inktomi IPO 的提供 1998 年六月 10 日定價格, 是每部份 $18, 和存貨人兩倍到 $36 在第一天. Kennelly reports that there was some give-and-take with the investment bankers over the benchmarks and the offering price||狗舍報告和投資銀行業者在基點和提供價格之上有一些互讓. "You make projections and the investment bankers dis買粉絲unt what you say by some factor that they believe is appropriate||你作發射和投資銀行業者打折你所藉著一些因素說他們相信的很適當. You try to find the most authoritative market data you can||你試著找最權威的市場數據你能."